Scent Messaging: Reimagining Connection through Fragrance and Emotion
In the emerging world of scent messaging , smell is being recognised not just as a personal expression, but as a potent tool for interaction, branding, and even digital connection. Fragrance is more than a fleeting luxury—it's a form of sensory communication that speaks directly to our emotions, memories, and behaviours. From the pioneering efforts of vapour communications to the growing use of scent machines and scent marketing, the influence of scent on human perception is undeniable. Let’s delve into how different fragrances affect us, how users are sending scent messages through technology, and why fragrance creation is now essential in shaping both personal and commercial identities. The Science of Smell: More Than Just a Scent The human sense of smell is closely linked to the brain’s limbic system, which governs emotion, memory, and behaviour. This connection explains why a particular smell—a hint of citrus, a whisper of sandalwood, or the earthiness of moss—can trigger vivid...
