We are frequently being asked: “How do you smell perfume?” Today on day two of National Fragrance week, organised by the Fragrance Foundation, we are taking a look at (and not for the first time) how do you evaluate or test perfume? It may seem that the obvious answer is “with your nose” – and in a sense (no pun intended) that is correct. However, there is so much more to smelling a perfume, than simply taking a sniff … In an earlier post we discussed how as individuals we have an olfactory blueprint that is totally unique to us. ...
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