The question of “A Florist or a Chef as a Perfumer?” was posed in an article by Vogue, which highlighted “4 fragrance labels you need to know now“. Fragrance brand creation has traditionally been the domain of fashion and lifestyle brands, but it has certainly changed. Nowadays, we see all types of artists using perfume as an additional (creative and business) outlet. Think of all the recent celebrity and musician’s (Pop/RnB/HipHop) perfume launches. Some might say it’s not “authentic”, I would argue that any artist can relate to the creative process of developing something as artistic as perfume. Why A ...
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