Do You Agree: Perfume is Art!

Yes, as perfumers we believe that perfume is art and that perfume can be considered as a separate, distinct form of art. Or, … is it just a craft? Beethoven for your ears. Romeo & Juliet on the stage, Van Gogh for your eyes and Pairfum London for your nose? As perfumers, we would argue, that like any other artistic medium, perfume creation involves a great deal of creativity, skill, and expertise. Perfumers use their sense of smell, knowledge of fragrance materials, and artistic sensibility to craft unique scents that evoke emotions, memories and sensations. Perfume can be considered a ...

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