Personal taste in perfume is deeply individual, yet in an era of algorithms and trending fragrances, how much of our scent preference is truly our own? The Power of Scent and Memory As perfumers, we see firsthand how scent is shaped by both personal memory and external influence. A fragrance can transport us instantly to a childhood garden, a lover’s embrace, a distant holiday. This emotional connection makes perfume one of the most personal expressions of taste. Algorithms vs. Authenticity in Perfume Choices But just as easily, we can be nudged toward a particular perfume because it’s ‘trending’ on social ...
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