70s Perfume - A Possible Resurgence ?

Are 70s perfume trends now making a resurgence and does it have anything to do with the Pandemic? As we are emerging from lockdown, we are becoming bolder and a counter-culture is on the rise. Current anti-racist and environmental activism are direct reflections of how the 1970s were also defined as a politically charged decade. Once again, this freedom and expression are extending to people’s wardrobes and fashion choices. If you are interested in post-pandemic perfume trends more broadly, we invite you to read our recently published article on the subject. A Revival of 70s Fashion Throughout the 1970s, you ...

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